Magazine

Most Insurance in Tampa, Florida commits 10% of revenue to customer and prospect marketing—at least five times that of the typical Big “I” Best Practices agency.

A chief relationship officer is not a single position one must apply for, but a position for everyone. And in order to be a great CEO, CFO, COO or C-anything, you need to be a great CRO first.

Huff Insurance doesn’t employ a single dedicated producer, and five of its nine employees are new hires. Yet this small agency serves 1,000 commercial and 2,500 personal lines clients and projects a 2015 gross revenue of $1 million.

Don’t ask octogenarian Douglas Soderberg to retire. Not only does his schedule include tennis and golf; he is still actively engaged in the insurance agency he and his wife Frances co-founded in 1968.

By: Volume 112, No. 8

Go all in on personal lines? That’s one way independent agents are finding success. By altering strategies and trying new tactics, agents are capturing and retaining more personal lines market share.

Automotive telematics are already changing the personal auto market. So what happens when driverless cars become a way of life? Take a look behind the wheel.

From homeowners to auto, personal lines policies typically renew automatically without a formal process that enables agents to check for changes in customer needs. Coverage gaps often result—and the potential for an E&O claim goes hand in hand.

It’s easy for sales professionals to yield to emotions rather than using them to your advantage. Mental preparedness will assist in controlling your next steps.

Soon, Gen Y will control 50% of the workforce. Given that one of the most time-consuming and often expensive things we do is recruit good people, the last thing we want is to lose them.