Letter to the Industry: 4 Pillars Driving ACT’s Path Forward
Data, connectivity, artificial intelligence, and people and culture are the focus of the Big “I” Agents Council for Technology’s (ACT) updated strategy.

Data, connectivity, artificial intelligence, and people and culture are the focus of the Big “I” Agents Council for Technology’s (ACT) updated strategy.
Employees who feel their careers are not growing and developing are less likely to be motivated to do their best work and are therefore more likely to be dissatisfied with their jobs and to leave.
The famous phrase, “Coffee’s for closers,” from the classic motion picture “Glengarry Glen Ross,” is the perfect example of some of the sales tactics still used today. While perks today are mostly monetary, a CRM takes the same concept but digitizes the experience.
What is your firm’s culture? It might include a compelling value proposition or describe how you provide the best service or have cutting-edge technology. But what about your sales culture?
If you’re a sports fan, you’ve seen this scenario: A superstar player is brought into a sports franchise and expectations soar about the possibility of winning a championship. But in the end, the move turns out to be a bust. Why is that so often the case?
Keeping up with the constant stream of digital tools can feel like drinking from a firehose. However, there are several things agency owners can do to ease the process and ultimately become a tech-savvy business.
The increase in cyberattacks presents an opportunity for proactive agents to help mitigate the potential cyber threat to their clients.
Things such as how you care for your customers, empower your staff and celebrate your wins make a world of difference during crisis moments.
While there’s a strong business case for a diverse workforce, employers must focus on creating an inclusive culture to make a long-term impact.
A passion for excellence, integrity, resourcefulness and commitment to the community are the core values that have been driving Oswald for 125 years.