Magazine

Using your CRM to Create a Culture of Success

The famous phrase, “Coffee’s for closers,” from the classic motion picture “Glengarry Glen Ross,” is the perfect example of some of the sales tactics still used today. While perks today are mostly monetary, a CRM takes the same concept but digitizes the experience.

Building a Sales Culture to Drive Agency Growth

What is your firm’s culture? It might include a compelling value proposition or describe how you provide the best service or have cutting-edge technology. But what about your sales culture?

Why You Should Hire For Cultural Alignment

If you’re a sports fan, you’ve seen this scenario: A superstar player is brought into a sports franchise and expectations soar about the possibility of winning a championship. But in the end, the move turns out to be a bust. Why is that so often the case?

10 Tips for Creating a Tech-Savvy Agency Culture

Keeping up with the constant stream of digital tools can feel like drinking from a firehose. However, there are several things agency owners can do to ease the process and ultimately become a tech-savvy business.

Agency Profile: Culture First

A passion for excellence, integrity, resourcefulness and commitment to the community are the core values that have been driving Oswald for 125 years.