For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.
Communication is the name of the game in the challenging coastal insurance market—and Kelley Carter, a communication and business major, has applied that wholeheartedly.
When it comes to winning an account, too many producers give up after the first “no.” They stop calling, stop emailing, stop showing up—and someone else wins the account. But in sales, the first “no” rarely tells the full story.
Winter preparedness is not optional, even in areas that don’t traditionally experience freezing weather.
Employee burnout takes a toll on health, productivity and ultimately an agency’s bottom line.
Who really owns that data once it’s stored in a vendor’s system? What happens if an agency decides to switch platforms? And can agents freely connect their data across tools to build the client experience they want, or are they locked into whatever their vendor dictates?
Here are five ways agents and underwriters can work together to build a niche that’s profitable and sustainable.
Insurers are expanding the use of auto telematics data to inform risk assessment and pricing in other personal lines. Here’s what’s driving the trend and how independent agents can implement it.
Coming from a family of insurance people, Dallas Ross always knew that she wanted to be in insurance.
