For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.
Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.
From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.
How do you share who you are and what your business stands for? It comes down to purpose.
Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.
