Magazine

Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.

With commercial lines competition intensifying, the onus is on independent agents to present the best picture of a client’s risk.

This moment calls for disciplined, consultative leadership. Here are four ways to do it.

The gap between agency size and operational maturity is often where owners get stuck.

How are shifting trends impacting independent agents’ personal lines strategies? And what do clients want from their insurance relationships? Here are seven trends for the future of personal lines insurance.

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

Every agency has its own “unwritten rules”: those lessons, bits of wisdom or do’s and don’ts that may not show up in trainings or be written down anywhere but make all the difference in running a successful business

Independent Agent magazine speaks with an agent from each revenue category about their experiences with the Best Practices Study and how their business operates.

As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.

When it comes to winning an account, too many producers give up after the first “no.” They stop calling, stop emailing, stop showing up—and someone else wins the account. But in sales, the first “no” rarely tells the full story.