Magazine

eight do’s and don’ts of headshots to help you make the most of your visual handshake

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.