Magazine

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.

A generic proposal is a missed opportunity. Customize your proposal to reflect the unique aspects of your client’s business, emphasizing how your solutions address their specific concerns and objectives.

To create marketing content that effectively tells the story and value of your independent insurance agency, you need a solid architecture. Think of it like a house.