Magazine

Running your agency is a lot like being the coach of a sports team. It’s about strategically selecting the right tools and teammates to position your agency for success.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

Here are four ways that adopting a digital payments solution can improve customer experience.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Understanding artificial intelligence (AI) is more than keeping up with a trend, it’s about comprehending its possibilities and limitations.

With more demands on their time, agents want technology solutions that are easy to use, integrate with their existing systems and help their business grow. As InsurTech partners work to fulfill these needs, these three trends are evolving to meet agents’ needs.

If your agency wants to improve client retention and acquisition, marketing is a must. Here are three impactful ways automation can be integrated into your marketing processes.

While hacks and scams are among the more eye-catching ways that the increased use of artificial intelligence (AI) can expose businesses, awareness of AI performance failure risks is beginning to make an impact.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.