Sales and Marketing

Communication is the name of the game in the challenging coastal insurance market—and Kelley Carter, a communication and business major, has applied that wholeheartedly.

When it comes to winning an account, too many producers give up after the first “no.” They stop calling, stop emailing, stop showing up—and someone else wins the account. But in sales, the first “no” rarely tells the full story.

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.

Have you hit the dreaded “Producer Plateau”? Here are five ways to break through, from an agent who’s been there.

People expect fast, seamless experiences when it comes to everything, including insurance. Are your carrier partners evolving to meet your customers’ expectations?

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

On this episode of Agency Nation Radio, we chat with Dallas Ross, agent at Timmco Insurance.   Like many others, Ross was born into the insurance industry and always knew the industry was where she belonged.

Lorraine Jeckells is co-founder and CEO of Free Brands (FREE), a global marketing agency specializing in the insurance sector.

Here are five ways agents and underwriters can work together to build a niche that’s profitable and sustainable.