Sales and Marketing

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

After years of navigating higher premiums, stricter underwriting and reduced capacity, the insurance industry is on the verge of another market shift.

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

In response to the hard market, the Big “I” national Young Agents Committee (YAC) and Trusted Choice® created the Young Agents Tactical Series. This podcast and short video series equipped emerging leaders with knowledge and resources to help better serve clients during a challenging time.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.

Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.