Sales and Marketing

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Lorraine Jeckells is co-founder and CEO of Free Brands (FREE), a global marketing agency specializing in the insurance sector.

Susie Bonner, vice president of marketing and communications at the Big “I,” drives campaigns that elevate the Big “I” mission.

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies.

Keeping an existing client is far more cost-effective than chasing down a new one. Here are six steps to retain more clients and keep costs down.

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

After years of navigating higher premiums, stricter underwriting and reduced capacity, the insurance industry is on the verge of another market shift.