Sales and Marketing

Mindi Zissman is the president of Zissman Media, a business-to-business content firm specializing in the risk, insurance and compliance industries.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.

Here are the emerging trends for the most popular social media platforms, and how you can leverage them to enhance your online presence.

Within 90 seconds, a person makes a subconscious judgment about your agency, so you need to carefully plan your branding approach.

Small Business Saturday is a great time to use the Trusted Choice® “Choose Local” campaign to underscore the importance of local businesses and the need for small businesses to have adequate coverage.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.

It can be difficult for smaller insurance agencies to compete when looking for new leads and potential customers—here’s how Google Ads can help.