Sales and Marketing

It can be difficult for smaller insurance agencies to compete when looking for new leads and potential customers—here’s how Google Ads can help.

With its vast user base and powerful features, LinkedIn offers unparalleled opportunities to connect, engage and thrive.

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.