Sales and Marketing

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.