Sales and Marketing

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.

Agents who identify the best platforms for marketing to their specific audiences will have the best shot at consistent conversions and an influx of customers.

On this episode of Agency Nation Radio, Tiago Prado, co-founder and chief visionary officer of BRZ Insurance, discusses how his agency is combining technology and a multiligual team to cater to the changing consumer demographics in the U.S.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.