How Independent Agents Can Adapt to Meet Changing Consumer Expectations
From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.
Sales and Marketing
6 Ways to Boost Client Retention With a Renewal and Remarketing Plan
Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.
12 Marketing Mistakes Agencies Make and How to Fix Them
From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.
AN Radio: Marketing Mix for the New Year
Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.
5 Things to Ask Yourself Before Giving Up on Email Marketing
Are you overwhelmed by trying to find the right content, subject lines, send time and platform? Before you throw in the towel, ask yourself these five questions.
7 Revenue-Driving Digital Capabilities Your Agency Needs to Grow
From chatbots to social media, digital is a trend that has been building for decades. Here are seven digital capabilities strongly correlated with high revenue growth.
Carrier Pigeons: Make Your Agency Marketing Stand Out with E-Newsletters
Straightforward and simple e-newsletters can be an effective way for independent agents to communicate and connect with clients. Here are five ways to make e-newsletters work for you.
