Sales and Marketing

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

There are hundreds of clever ways that independent agency professionals across the country are investing the regained time. Across them all, one thing is clear: The extra hour is always time well spent.

Successful companies are building connected infrastructures that automate commission reporting, track book-of-business in real time, surface compliance gaps and help agents identify customers who need outreach.

Investing in a modern agency management system (AMS) with next-gen capabilities gives your agency the competitive edge it needs to thrive.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.