Sales and Marketing

Overcoming objections can feel uncomfortable for many agents, however it can be a chance to address the most common client objections and to learn how to overcome them.

After years of navigating higher premiums, stricter underwriting and reduced capacity, the insurance industry is on the verge of another market shift.

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

The right mindset can help you overcome challenges, unlock potential and achieve goals that once seemed out of reach. Here are six strategies to fuel your focus to be a more successful producer.

The RAP Method is a three-step practical approach to recognizing where you are, adjusting your strategies and persevering through challenges.

This 150-year-old marketing channel can be a real game-changer for your firm.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

Use the 2024 Best Practices Study insights to see how your agency’s performance measures up—starting with sales velocity.

A generic proposal is a missed opportunity. Customize your proposal to reflect the unique aspects of your client’s business, emphasizing how your solutions address their specific concerns and objectives.

Tune in to hear agents’ unique stories on how personal passion and industry knowledge play critical roles in defining a successful niche, as well as practical tips to navigate and succeed in niche markets.