Sales and Marketing

Without access to the right decision-maker, agents find themselves engaged with representatives who don’t have the authority to facilitate change or make purchasing decisions.

Finding a niche market helps agents go from “one of many” to one of the few.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Maximize the impact of your outreach with these tips to find the right people and lead them to action.

Get insight and motivation with these three key numbers.

With so many people involved in the decision-making process, building rapport, understanding motivations and deciphering who is friend or foe can be challenging.

This strategy helps producers collaborate with prospects by providing them insights with the goal of helping them make better, more informed decisions.

In every commercial insurance transaction, there is a buyer and a seller working towards the common goal of protection for a risk. Too often this transaction is flawed. Here’s some reasons why.

Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.