Sales and Marketing

Independent agencies are targeting growth while reshaping operations to better serve clients, according to the biennial study.

When you start with someone when they’re small and grow with them, they often become fiercely loyal because they remember who showed up for them.

Wealth inheritors need guidance to fully understand the value and responsibility that comes with wealth. Advisors can facilitate clear communication and education well before wealth transfer.

Why coverage gaps persist and how certain products can help guide more effective strategies to address them.

The life insurance industry is experiencing strong growth in premiums and policy sales. Here’s how agents can keep up.

Liquor liability coverage can be difficult to place, particularly if the account is considered a high-hazard operation, if there is a loss history, or if there is little to no prior insurance coverage.

As liquor liability premiums rise and coverage options shrink, agents can help clients navigate a complex market.

Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.