Sales and Marketing

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.