Sales and Marketing

Artificial intelligence (AI) is reshaping insurance workflows, but it isn’t replacing the agent. Technology fits, but human expertise still leads.

Jackson Rollo did not grow up dreaming of insurance. But like many second-generation leaders, once he found his way into the business, he stayed because of the relationships, responsibility and real impact independent agents can have in their communities.

Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

Building an independent insurance agency requires not just tenacity and carrier contacts, but the mindset that you’re steadfastly committed to the journey.

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.

How are shifting trends impacting independent agents’ personal lines strategies? And what do clients want from their insurance relationships? Here are seven trends for the future of personal lines insurance.

Here are four technology capabilities that can help you maximize revenue and build long-term client relationships in your commercial insurance book.