Sales and Marketing

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.