Staying Unmistakably Human in the Age of AI
Here are five practical ways independent agents can leverage artificial intelligence (AI) while focusing on authentic human connection.
Sales and Marketing
Top 5 Most-Read Articles in Independent Agent in July
July brought the news that the property & casualty industry’s 2025 underwriting results were the strongest in a decade.
Human Touch: How Low-Tech Interactions Lead to High-Impact Payoffs
Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.
Retention Success Happens Beyond Renewal, Says Liberty Mutual Study
After several years of hard market conditions, agencies are renewing emphasis on retention—and those making the most progress are not relying on renewal conversations alone.
Independent Agents Are Past AI Hype—Now Comes the Hard Part
Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.
3 Workflows That Are Stealing Your Day
By spending less time on administrative work, independent agents can dedicate more energy to supporting clients and strengthening relationships.
Declaration of Independents: Jackson Rollo
Jackson Rollo did not grow up dreaming of insurance. But like many second-generation leaders, once he found his way into the business, he stayed because of the relationships, responsibility and real impact independent agents can have in their communities.
The New Model: Why AI Won’t Replace Independent Insurance Agents
Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.
Practical Ways to Use AI in Everyday Marketing
Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.
Luke Bills on Liberty Mutual’s Agent Strategy, AI and the Safeco Brand
On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual.
