Sales and Marketing

Growing Your Book of Business in 2026

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.

Only 3 in 10 Americans Review Insurance Annually

New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.

4 Tips to Improve Product Liability Submissions

In a market where carriers are inundated with submissions, agents can help their product liability clients secure the coverage they need by understanding carriers’ appetite and capitalizing on the opportunities they offer. 

Meet 7 Best Practices Agencies

Independent Agent magazine speaks with an agent from each revenue category about their experiences with the Best Practices Study and how their business operates.