Sales and Marketing

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

Agents who identify the best platforms for marketing to their specific audiences will have the best shot at consistent conversions and an influx of customers.

From creating a professional website to building an email list, digital marketing strategies have become more of a task than a strategy.

The use of certain words or phrases can suggest an insurance professional is acting as a risk advisor or fiduciary as opposed to the typical arm’s-length business relationship.

What should agents be doing today to reach the clients of tomorrow? Here are three tips to reach the next generation of insurance consumers.