Sales and Marketing

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.

Mindi Zissman is the president of Zissman Media, a business-to-business content firm specializing in the risk, insurance and compliance industries.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.

Here are the emerging trends for the most popular social media platforms, and how you can leverage them to enhance your online presence.

Within 90 seconds, a person makes a subconscious judgment about your agency, so you need to carefully plan your branding approach.

Small Business Saturday is a great time to use the Trusted Choice® “Choose Local” campaign to underscore the importance of local businesses and the need for small businesses to have adequate coverage.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception.