Sales and Marketing

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

This 150-year-old marketing channel can be a real game-changer for your firm.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.