Sales and Marketing

This 150-year-old marketing channel can be a real game-changer for your firm.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.

Mindi Zissman is the president of Zissman Media, a business-to-business content firm specializing in the risk, insurance and compliance industries.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.