Sales and Marketing Strategies for Insurance Agencies

News
News
News, Updates and more
Stay informed with the latest updates shaping the independent agent channel. From policy changes to tech breakthroughs, we bring you the insights that matter—so you’re always a step ahead.
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On the Hill
The latest on legislative and regulatory issues—straight from Capitol Hill.
Research & Trends
Stay ahead of the curve with insightful data and emerging trends.
Announcements
The latest updates from the Big “I” and industry partners.
InsurTech
The latest innovations transforming insurance technology and agent tools.
Legal Reforms Begin to Ease Insurance Costs for Consumers
August 5, 2026
Legislation to Crack Down on Staged Accidents Introduced
July 29, 2026
House Passes Terrorism Insurance Reauthorization
July 8, 2026
Verisk: Labor Costs Drive 4% Total Reconstruction Cost Increase
August 20, 2026
Agents Using AI Save 4 Hours a Week, Says Liberty Mutual Study
August 20, 2026
Big ‘I’ and Reagan Consulting Release 2026 Best Practices Study Update
August 12, 2026
Strategies
Strategies
Practical guidance to help independent agents strengthen every aspect of their business. Whether it's streamlining daily operations or building a high-performing team, stay one step ahead.
Agency Operations
Strengthen the foundation of your agency's day-to-day operations.
HR & Staffing
Attract, develop, and retain top talent while building a strong culture.
Legal & Compliance
Stay current with regulations and minimize risk through actionable strategies.
Sales & Marketing
Grow your book with proven techniques for outreach, engagement and retention.
Technical Knowledge
Sharpen your understanding of coverages and industry best practices.
Technology & Tools
Leverage modern tech solutions to streamline processes, enhance service and stay competitive.
Latest Posts
E&O Risks of Providing Advice on Real Estate Named Insureds
August 21, 2026
When State Act Workers Comp Isn’t Enough: A Guide to USL&H Exposure
August 17, 2026
Drive Other Car BAP Endorsement: Coverage for Named Insured vs. Listed Individual
August 14, 2026
Does Child Listed on Parent’s PAP Have Rental Car Coverage?
August 12, 2026
How High-Performing Agencies Keep Their Best Agents
August 12, 2026
Markets
Markets
Personal LInes
Auto
Classic Cars
Affluent
More Personal Lines
Homeowners
Flood
Life
Commercial Lines
Specialty
E&S
Builders Risk
More Commercial Lines
Professional Liability
Workers Comp
Cyber
Podcasts
Podcasts
Agency Nation Radio
Agency Nation Radio is where insurance professionals step up to the mic and share real, unscripted stories about leadership, technology, marketing, success and even failure—the experiences that shaped their careers.
From Main Street USA to the pages of Independent Agent, these are the stories that inform, inspire, and connect our industry.
listen up
latest Episodes
Family and Leadership with Doris Zampella
August 11, 2026
Navigating Commercial Lines Education in the Age of AI
July 21, 2026
The Next Generation of Insurance Advocacy with Miles Lee
July 8, 2026
Viewpoints
Viewpoints
Viewpoints
Exclusive interviews, expert opinions, and firsthand insights from independent agents, industry thought leaders, and innovators shaping the future of insurance.
More viewpoints
Why AI Belongs on Your Org Chart, Not in Your Tech Stack
Viewpoints
Continuing Education: Designation, Standalone CE or Something Else?
Viewpoints
From the Front Lines: BOP
Viewpoints
Agency Nation Meets: Kendyl Meseck
Viewpoints
Magazine
Magazine
Independent Agent Magazine
Independent Agent magazine is the authoritative source of information for professionals who sell insurance for independent agencies and is a Big "I" member benefit

Members can log in with their Big "I" credentials to read the latest edition in full. Not a member? Here’s a reason to join.
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Issue archive
Human Touch: How Low-Tech Interactions Lead to High-Impact Payoffs
August 1, 2026
August HIghlights
Articles in this issue.
The Rise of the Farmer’s Side Business and the Coverage Gaps It Creates
August 1, 2026
Bridging the Insurance Knowledge
Gap Through Mentorship
August 1, 2026
What the Heroics Tax Is Costing Your Agency
July 29, 2026
Declaration of Independents: Doris Zampella
August 1, 2026

How Record-Setting Sales and Innovation Are Fueling Life Insurance Growth

August 17, 2026

The life insurance industry is experiencing strong growth in premiums and policy sales. Here’s how agents can keep up.

Annuity Sales Set New Record in First Half of 2025

August 4, 2025

Sales rose to $223 billion in the first half of 2025, 3% above the first half of 2024 and beating the record previously set in 2024.