Sales and Marketing Strategies for Insurance Agencies

News
News
News, Updates and more
Stay informed with the latest updates shaping the independent agent channel. From policy changes to tech breakthroughs, we bring you the insights that matter—so you’re always a step ahead.
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On the Hill
The latest on legislative and regulatory issues—straight from Capitol Hill.
Research & Trends
Stay ahead of the curve with insightful data and emerging trends.
Announcements
The latest updates from the Big “I” and industry partners.
InsurTech
The latest innovations transforming insurance technology and agent tools.
Big ‘I’ Applauds Effort to Protect State-Based Insurance System
July 30, 2025
FEMA Role in Disaster Response Examined in Congressional Hearing
July 24, 2025
Federal Tax Reform: The Big ‘I’ Shares Takeaways From New Tax Law
July 17, 2025
Big ‘I’ and Reagan Consulting Release 2025 Best Practices Study
August 12, 2025
Flood ‘Underinsurance Crisis’ Exposes Millions of Homes
August 4, 2025
Annuity Sales Set New Record in First Half of 2025
August 4, 2025
Strategies
Strategies
Practical guidance to help independent agents strengthen every aspect of their business. Whether it's streamlining daily operations or building a high-performing team, stay one step ahead.
Agency Operations
Strengthen the foundation of your agency's day-to-day operations.
HR & Staffing
Attract, develop, and retain top talent while building a strong culture.
Legal & Compliance
Stay current with regulations and minimize risk through actionable strategies.
Sales & Marketing
Grow your book with proven techniques for outreach, engagement and retention.
Technical Knowledge
Sharpen your understanding of coverages and industry best practices.
Technology & Tools
Leverage modern tech solutions to streamline processes, enhance service and stay competitive.
Latest Posts
Reimbursement for Evacuation Costs: Help Clients Understand This Coverage
August 13, 2025
4 Ways to Boost Your Website’s Visibility With Title Tags and Meta Descriptions
August 13, 2025
How the Frozen Labor Market Is Impacting Agency Recruitment
August 13, 2025
Does Ordinance or Law Coverage Apply to Rot?
August 8, 2025
5 Agency Growth Strategies for Uncertain Times
August 6, 2025
Markets
Markets
Personal LInes
Auto
Classic Cars
Affluent
More Personal Lines
Homeowners
Flood
Life
Commercial Lines
Specialty
E&S
Builders Risk
More Commercial Lines
Professional Liability
Workers Comp
Cyber
Podcasts
Podcasts
Agency Nation Radio
Agency Nation Radio is where insurance professionals step up to the mic and share real, unscripted stories about leadership, technology, marketing, success and even failure—the experiences that shaped their careers.
From Main Street USA to the pages of Independent Agent, these are the stories that inform, inspire, and connect our industry.
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latest Episodes
Renters, Pet Insurance and a Pawsitive Impact With John Bradford
August 6, 2025
AN Radio: Breaking Into Commercial Lines and Smart Tips for New Insurance Agents
July 23, 2025
Flood Coverage, Community and Doing Insurance Right With Courtney Jacobs
July 10, 2025
Viewpoints
Viewpoints
Viewpoints
Exclusive interviews, expert opinions, and firsthand insights from independent agents, industry thought leaders, and innovators shaping the future of insurance.
More viewpoints
From the Front Lines: Health Care Staffing Insurance
Markets
Viewpoints
From the Front Lines: Commercial General Liability
Markets
Viewpoints
From the Front Lines: Real Estate
Markets
Viewpoints
License to Lead: Meet Young Agent Audriana Misic
Viewpoints
Magazine
Magazine
Independent Agent Magazine
Independent Agent magazine is the authoritative source of information for professionals who sell insurance for independent agencies and is a Big "I" member benefit

Members can log in with their Big "I" credentials to read the latest edition in full. Not a member? Here’s a reason to join.
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Never Miss an Issue
Issue archive
How Independent Insurance Agents Are Making Communities More Resilient
August 1, 2025
August HIghlights
Articles in this issue.
Power Hour: What Could You Do With an Extra Hour a Day?
August 1, 2025
How Your Agency Can Avoid Power Outages
August 1, 2025
Declaration of Independents: John Bradford
August 1, 2025

Big ‘I’ and Reagan Consulting Release 2025 Best Practices Study

August 12, 2025

Best Practices agencies continue excellent organic growth and profitability, according to the 2025 Best Practices Study by the Big “I” and Reagan Consulting.