Sales and Marketing

Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.

It isn’t either-or. See how agents are using artificial intelligence (AI) to strengthen, and not replace, their role with clients.

By spending less time on administrative work, independent agents can dedicate more energy to supporting clients and strengthening relationships.

Artificial intelligence (AI) is reshaping insurance workflows, but it isn’t replacing the agent. Technology fits, but human expertise still leads.

Rushang Shah is the chief marketing officer and a board member at HawkSoft. For the past decade, he’s been transforming a 30-year-old insurance software company into a brand that customers evangelize

With commercial lines competition intensifying, the onus is on independent agents to present the best picture of a client’s risk.

Miles Lee, the winner of the 2025 Young Agent Of The Year Award, reflects on making an impact.

As healthcare costs continue to rise, agents can help employers make changes to health benefit packages to prioritize affordability and ease of administration.

Is your agency missing prime chances to write more business due to language barriers? But if you do expand your clientele, are you exposing yourself to increased errors & omissions risks?