Sales and Marketing

Rushang Shah is the chief marketing officer and a board member at HawkSoft. For the past decade, he’s been transforming a 30-year-old insurance software company into a brand that customers evangelize

With commercial lines competition intensifying, the onus is on independent agents to present the best picture of a client’s risk.

Miles Lee, the winner of the 2025 Young Agent Of The Year Award, reflects on making an impact.

As healthcare costs continue to rise, agents can help employers make changes to health benefit packages to prioritize affordability and ease of administration.

Is your agency missing prime chances to write more business due to language barriers? But if you do expand your clientele, are you exposing yourself to increased errors & omissions risks?

As the healthcare market continues to expand, it is facing significant shifts driven by cost pressures, policy changes and increased regulatory scrutiny.

As hurricane season begins, many insurance advisors are spending more time having flood conversations with homeowners living outside traditional coastal markets.

Workers aged 60 and older represent the fastest-growing segment of the labor force, and their increasing presence continues to impact the workers compensation market.

Agencies with the highest client retention are also the ones most likely to be giving back to their communities. Here’s how to build your community presence.