Trusted Choice® Launches Evolving Market Toolkit

• October 21, 2026

By Rachel Campbell

Trusted Choice®, the Big “I” program that provides marketing support for independent insurance agents and brokers, announced the release of its Evolving Market Toolkit, which helps Big “I” member agencies understand where the insurance market is headed and how to run their agencies through the transition. 

After several years of hard market conditions, commercial renewal rate increases have moderated throughout much of 2026. However, pricing remains elevated in many lines, with market conditions increasingly varying by coverage type, geography, industry and individual risk characteristics. 

The Evolving Market Toolkit helps independent agencies navigate this complex landscape with practical guidance for understanding market conditions, communicating with clients, managing renewals, strengthening retention and improving operational efficiency as the market evolves. 

“Independent agents have proven their value by guiding clients through years of challenging market conditions,” says Charles Symington, Big “I” president & CEO. “As the market continues to evolve, we aim to provide agents with timely insights and practical resources so they can advise clients with confidence and strengthen relationships. The Evolving Market Toolkit is another way the Big ‘I’ is helping member agencies do exactly that.”  

The digital Evolving Market Toolkit includes 10 sections, covering current market conditions and pricing trends, insurance market cycles and soft market economics. The resource provides agency operations, sales and renewal strategies based on market conditions. The toolkit also includes an agency efficiency audit scorecard and customizable communications templates to help agencies put these strategies into action.  

“When we launched the Hard Market Toolkit in 2023, our goal was to help agencies explain rising premiums,” says Kevin Brandt, Big “I” incoming chief operating officer and executive director, Trusted Choice. “The Evolving Market Toolkit builds on that foundation, equipping agencies with practical strategies to adapt to changing market conditions. From renewals, retention and agency efficiency to customizable marketing templates, the toolkit provides guidance agents can put to use right away.”  

The Evolving Market Toolkit is free to Big “I” member agencies and their staff. Learn more and download the toolkit.

In June, the Big “I” launched its new TrustedChoice.com agency locator that helps consumers find and connect with local independent agents. Available to all Big “I” member agencies, the all-new agency locator maintains TrustedChoice.com’s online recognition and popularity with consumers.

The Big “I” now fully manages TrustedChoice.com, and all member agencies are automatically searchable on the site. Consumers can search by coverage needs and location, making it easier to discover and contact a Big “I” member when they are actively shopping for insurance.

Rachel Campbell is vice president of marketing operations at Trusted Choice.