Only 3 in 10 Americans Review Insurance Annually
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
Client Communication
Why World Cup 2026 Will Increase Demand for Short-Term Rental Insurance
Landlords who normally operate long-term rentals will convert to short-term rentals, while others, who’ve never offered short-term rentals, are expected to list their properties just for the World Cup.
How Agents Can Stop Small Business Claim Disputes Before They Start
Claims disputes are rarely about technical errors alone. They’re about communication, perception and alignment. Agencies that prioritize clarity and education deliver better service, reduce friction and strengthen long-term trust.
Winter Storms Are Testing Homes and Elevating the Role of Independent Agents
Winter Storm Fern highlighted how quickly winter risks can escalate when cold, ice and infrastructure strain overlap. As winter risks continue to evolve, the agent’s role as educator and advisor has never been more valuable.
Top 5 Most-Read Articles in Independent Agent in January
The new year kicked off with hard-won pieces of advice from seasoned agency leaders, plus Big “I” Virtual University experts’ takes on whether a first named insured can cancel a homeowners policy without the signature of the second.
How Agents’ Roles Are Changing in the High Net-Worth Market
As the number of high net-worth individuals (HNW) grows and more are considering self-insuring, agents’ roles are transforming from policy placement to strategic risk advisor.
A Reason to Call: How to Use Marketing Engagements to Uncover Policy Sales
Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.
Maximizing Your Commercial Lines Strategy for 2026
Here are four technology capabilities that can help you maximize revenue and build long-term client relationships in your commercial insurance book.
High Net-Worth: What’s Fueling the Shift Toward Self-Insurance and How Agents Can Help
With rating climbing and coverage tightening, more high net-worth (HNW) clients are choosing to assume more risk themselves. Here’s how agents can help HNW clients evaluate their risk profile and tolerance.
Can an Agency Non-Renew a Nightmare Customer?
A client has been very belligerent to agency staff throughout the years yet still stays with the agency. If the agency gives a 60-day notice, can it non-renew this client?
