Client Communication

Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.

People expect fast, seamless experiences when it comes to everything, including insurance. Are your carrier partners evolving to meet your customers’ expectations?

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.