Client Communication

3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

independent agent marketing

Rising Homeowners Coverage Gaps Underscore Agents’ Expanding Role

As homeowners contend with inflation, extreme weather and increasingly complex coverage needs, new reports from Nationwide and The Hanover reveal widening gaps in insurance coverage—and an expanding role for agents helping clients navigate today’s risk environment.

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