Keeping a Human in the Loop Remains Crucial to Insurance Buyers as They Accept AI Tools
A new Big “I” survey finds consumers embrace AI-powered service but still want the expertise and guidance of a dedicated human insurance agent.
Client Communication
Turning Risk Data into Guidance for Homeowners
As homeowners insurance becomes more expensive and complex, agents can play a larger role in helping clients understand and manage risks.
Staying Unmistakably Human in the Age of AI
Here are five practical ways independent agents can leverage artificial intelligence (AI) while focusing on authentic human connection.
Human Touch: How Low-Tech Interactions Lead to High-Impact Payoffs
Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.
Retention Success Happens Beyond Renewal, Says Liberty Mutual Study
After several years of hard market conditions, agencies are renewing emphasis on retention—and those making the most progress are not relying on renewal conversations alone.
Independent Agents Are Past AI Hype—Now Comes the Hard Part
Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.
3 Workflows That Are Stealing Your Day
By spending less time on administrative work, independent agents can dedicate more energy to supporting clients and strengthening relationships.
The New Model: Why AI Won’t Replace Independent Insurance Agents
Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.
Growing Your Book of Business in 2026
Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.
Top 5 Most-Read Articles in Independent Agent in January
The new year kicked off with hard-won pieces of advice from seasoned agency leaders, plus Big “I” Virtual University experts’ takes on whether a first named insured can cancel a homeowners policy without the signature of the second.
