Sales and Marketing

Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

Building an independent insurance agency requires not just tenacity and carrier contacts, but the mindset that you’re steadfastly committed to the journey.

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.

Here are four technology capabilities that can help you maximize revenue and build long-term client relationships in your commercial insurance book.

If cybercriminals gain access to cyber coverage details, it can shift the balance of power in their favor, making ransom demands more calculated, negotiations more difficult and outcomes more costly.

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.