Sales and Marketing

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.