Sales and Marketing

Here are four ways Voice over Internet Protocol (VoIP) phone systems can transform your agency’s communications.

With the rise of InsurTech, insurance is undergoing an unprecedented digital transformation. Websites and apps now rule the sector, and with this shift comes both opportunities and challenges. As digital platforms play a bigger role in the industry, user

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.

From chatbots to social media, digital is a trend that has been building for decades. Here are seven digital capabilities strongly correlated with high revenue growth.

While 73% of independent agents say their customers expect a fully digital experience, 91% report an increase in customers’ desire to speak to an agent when they have questions.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.