Sales and Marketing

Here’s what clients value most from their insurance agents, according to a ClientCircle study.

Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.

Tips to make sure your website appears in the sea of search results on Google and any other search engine.

Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies.

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

Embedding community service into your company culture provides multiple touchpoints throughout the year to energize employees and live your values.

Overcoming objections can feel uncomfortable for many agents, however it can be a chance to address the most common client objections and to learn how to overcome them.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.