Sales and Marketing

Embedding community service into your company culture provides multiple touchpoints throughout the year to energize employees and live your values.

Overcoming objections can feel uncomfortable for many agents, however it can be a chance to address the most common client objections and to learn how to overcome them.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Social media is a great opportunity for agents to meet customers where they are. Here are three ways agents can use social media to promote their agency.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.