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Independent Agent Magazine

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3 Ways to Make Your Brand More Authentic https://www.iamagazine.com/strategies/3-ways-to-make-your-brand-more-authentic3 Ways to Make Your Brand More Authentic Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.7/7/2021 10:00:00 AMSales & MarketingSales & MarketingStrategiesGiunero Floro
5 Ways Agents Can Compete Against Direct Carriershttps://www.iamagazine.com/strategies/5-ways-agents-can-compete-against-direct-carriers5 Ways Agents Can Compete Against Direct CarriersDirect carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.5/26/2021 10:00:00 AMSales & MarketingSales & MarketingStrategiesDaniel Halsey
Growing Through Account Rounding: Why Is It So Hard?https://www.iamagazine.com/strategies/growing-through-account-rounding-why-is-it-so-hardGrowing Through Account Rounding: Why Is It So Hard?Existing client growth is challenging. Here are three ways agencies can better serve their clients and grow revenues.5/25/2021 4:00:00 AMSales & MarketingSales & MarketingStrategiesSusan Toussaint
5 Ways to Improve Your Social Media Skills https://www.iamagazine.com/strategies/5-ways-to-improve-your-social-media-skills5 Ways to Improve Your Social Media Skills Learn to connect more effectively with clients and develop customer relationships, regardless of geographic proximity.5/19/2021 4:00:00 AMSales & MarketingSales & MarketingStrategiesYana Udaltsova
Student of the Industry: Do Your Carriers Offer Policy Dividends?https://www.iamagazine.com/viewpoints/student-of-the-industry-do-your-carriers-offer-policy-dividendsStudent of the Industry: Do Your Carriers Offer Policy Dividends?If you're using an insurer that pays dividends—or competing against an insurer that does—you should know their impact. 5/18/2021 4:00:00 AMSales & MarketingSales & Marketing Student of the IndustryViewpointsPaul Buse
Business Relationships Hurt by Lack of Travel, Says Chubb Surveyhttps://www.iamagazine.com/news/business-relationships-hurt-by-lack-of-travel-says-chubb-surveyBusiness Relationships Hurt by Lack of Travel, Says Chubb SurveyNearly 1 in 4 business travelers say COVID-19-related travel restrictions have made their jobs less effective, according to a survey from Chubb. 5/6/2021 10:05:00 AMSales & MarketingSales & Marketing Agency Operations & Best Practices In the NewsNewsAnneMarie McPherson