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Independent Agent Magazine

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Beat Price-Focused Direct Carriers with Independent Agent Valuehttps://www.iamagazine.com/strategies/beat-price-focused-direct-carriers-with-independent-agent-valueBeat Price-Focused Direct Carriers with Independent Agent ValueFind out how you can guide customers toward considering more than just the price of their policy. 3/20/2023 10:10:00 AMSponsored ContentSales ＆ MarketingStrategies
Show Your Value by Teaching Customers Price Isn’t Everythinghttps://www.iamagazine.com/strategies/show-your-value-by-teaching-customers-price-isn-t-everythingShow Your Value by Teaching Customers Price Isn’t EverythingThough customers often don’t know it, not all policies are the same. It’s up to independent agents to help them consider more than just price.3/13/2023 10:05:00 AMSponsored ContentSales ＆ MarketingStrategies
6 Underrated Marketing Tactics to Give Your Insurance Agency an Edgehttps://www.iamagazine.com/strategies/6-underrated-marketing-tactics-to-give-your-insurance-agency-an-edge6 Underrated Marketing Tactics to Give Your Insurance Agency an EdgeFrom creating a professional website to building an email list, digital marketing strategies have become more of a task than a strategy.3/8/2023 11:00:00 AMSales ＆ MarketingSales ＆ MarketingStrategiesSachin Rustagi
Cheap Insurance Isn’t Always Good Insurance—Do Your Customers Know?https://www.iamagazine.com/strategies/cheap-insurance-isn-t-always-good-insurance-do-your-customers-knowCheap Insurance Isn’t Always Good Insurance—Do Your Customers Know?More than ever these days, customers have their eyes on prices. Here’s how to help them understand that an inexpensive choice now may cost a lot more later.3/6/2023 11:10:00 AMSponsored ContentSales ＆ MarketingStrategies
Agency Nation Meets: Torey Maerzhttps://www.iamagazine.com/viewpoints/agency-nation-meets-torey-maerzAgency Nation Meets: Torey MaerzIn a new monthly column, get to know technology-crazy Torey Maerz.2/27/2023 11:05:00 AMSales ＆ MarketingSales ＆ MarketingViewpointsAgency Nation
4 Terms to Avoid When Advertising Your Insurance Agencyhttps://www.iamagazine.com/strategies/4-terms-to-avoid-when-advertising-your-insurance-agency4 Terms to Avoid When Advertising Your Insurance AgencyThe use of certain words or phrases can suggest an insurance professional is acting as a risk advisor or fiduciary as opposed to the typical arm's-length business relationship.2/8/2023 5:00:00 AME＆O Loss ControlE＆O Loss Control Sales ＆ MarketingStrategiesDana A. Gittleman, Esq.