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Student of the Industry: Insurance Ads—Who Spends What and Why? https://www.iamagazine.com/viewpoints/student-of-the-industry-insurance-ads-who-spends-what-and-whyStudent of the Industry: Insurance Ads—Who Spends What and Why? As an industry, P-C insurers spend a lot on advertising. How does insurance advertising spending stack up against all national advertising spending? And does all that spending even make sense?1/15/2020 7:16:00 PMSales & MarketingSales & Marketing Student of the IndustryViewpointsPaul Buse
5 Tips for Strengthening Your Content Strategy https://www.iamagazine.com/strategies/5-tips-for-strengthening-your-content-strategy5 Tips for Strengthening Your Content Strategy In a hardening market, your clients are doing their homework to make more informed buying decisions. Break through the noise with these five tips for developing your content strategy. 9/15/2020 4:00:00 AMSales & MarketingSales & MarketingStrategiesLora Wilson
4 Ways to Automatically Collect Client Reviews for Your Agencyhttps://www.iamagazine.com/strategies/4-ways-to-automatically-collect-client-reviews-for-your-agency4 Ways to Automatically Collect Client Reviews for Your AgencyReviews are key to establishing your agency's online presence. Here are four ways to collect reviews on autopilot. 9/9/2020 4:00:00 AMSales & MarketingSales & Marketing TechnologyStrategiesLucy Farrington-Smith
Applied Launches Marketing Automation Application with Built-in Content Libraryhttps://www.iamagazine.com/news/applied-launches-marketing-automation-application-with-built-in-content-libraryApplied Launches Marketing Automation Application with Built-in Content LibraryApplied Systems announces the launch of Applied Marketing Automation, a "simple by design" application that allows agents and brokers to quickly build and track marketing email campaigns. 9/21/2020 1:00:00 PMAnnouncements & EventsSales & MarketingNewsWill Jones
Now Is the Time to Make Sure Your Website Is Accessiblehttps://www.iamagazine.com/strategies/now-is-the-time-to-make-sure-your-website-is-accessibleNow Is the Time to Make Sure Your Website Is AccessibleWith COVID-19 increasing online traffic, it’s more important than ever to ensure your website is accessibility-compliant with the Americans with Disability Act. Use these resources to be proactive about compliance. 8/27/2020 4:10:00 AMTechnologySales & Marketing TechnologyStrategiesRon Berg and Eric Lipton
8 Free Ways to Update Your Agency’s Digital Presence https://www.iamagazine.com/strategies/8-free-ways-to-update-your-agency-s-digital-presence8 Free Ways to Update Your Agency’s Digital Presence Having a strong digital presence is more important than ever these days. Trusted Choice offers free tips and resouces to help you use your current resources.8/19/2020 12:00:00 PMSales & MarketingSales & MarketingStrategiesKelley Smith