Using social media to market your agency is difficult. However, for those looking to utilize social media in their marketing plan, there are a plethora of tools that can make it easier.

Here are three tools that will make a big difference in helping you promote your agency on social media:

1) Scheduling tools. For those who struggle to find the time to post consistently, try utilizing a scheduling tool, such as Buffer or Hootsuite. These tools allow you to schedule your content as far into the future as you like.

Using scheduling tools give you the ability to stay on top of your digital marketing schedule, execute digital campaigns and maintain a proper post schedule. It also helps when planning and laying out a foundation for what to post and when to post it.

2) Content tools. If you struggle to produce content, consider utilizing tools to help you increase your content output, as well as create eye-catching content.

One of the best ways to generate content for your agency is via your company partnerships. Normally, you can receive free digital content, such as videos and graphics, when you partner with certain companies.

Additionally, Trusted Choice^® members can use the content-to-share member resource portal. Complete with graphics, audio ads, videos and digital campaigns, there are a plethora of ready-made digital materials available for you to download and use on social media.

In addition, use content generators to create different types of content. Applications such as Canva and Adobe Spark are equipped with a variety of graphic designs that you can customize to create content, while blog-generating tools help you to create blog topics and content to post on your website and on social media platforms.

3) Content optimization tools. Lastly, to optimize the number of impressions, engagements and interactions that your social content receives, use optimization tools.

Paid posting tools on social media will help your agency’s posts reach more people in your desired demographics. Sort by location, age, interests and occupation for the best results. Or, enlist the help of tools, such as the Hot Hashtags app or keyword generator systems, to craft social media copy that will reach a specific audience for free.

Together, these types of tools can help you to create more engaging and targeted content. It may take a while to get used to using these content aids and staying on track with a consistent social media marketing strategy, but it will pay off in the long run and serve as another great avenue for promoting your agency and the unique products you have to offer.

Aaliyah Cuthrell is marketing coordinator, Trusted Choice^®.