Before the information age, it might have been enough for independent insurance agents to communicate face to face with clients, reach out to prospects through mailers and think of the Internet as solely a place of entertainment.

But today, that’s not enough. According to HubSpot, 61% of Internet users research products online before purchasing, and even when family or friends recommend a service professional, nine out of 10 prospects will still Google the person’s name and check out the website before making an appointment. This means many of your referrals and leads will research you online before contacting you or requesting a quote.

Creating a strong online impression doesn’t have to be difficult. By taking small steps, you can build your presence and start attracting more leads.

Here are three quick ways to make a better online impression:

1) Polish your Facebook business page. Social media—particularly Facebook—is a goldmine for independent insurance agents to connect with new prospects, maintain strong relationships with clients and encourage referrals. Attractive social media profiles legitimize you as a professional and a business and offer another outlet for people to connect with you.

Take a moment to review your Facebook business page and ask yourself, “Would I like this page? Would I trust this page for insightful information?” Make sure you have a high-resolution headshot uploaded as your profile image, as well as a personalized cover image, whether it’s an image from your website or a photo of your office, team or community.

Your profile information should include all contact information, including a link to your website, your phone number and email address. In the description sections, clearly state the three necessities: who you are, what you do and why you do it.

2) Add video to your email newsletter. Email may be one of the oldest forms of digital communication, but that doesn’t mean the practice is outdated. On the contrary, email marketing is on the rise as an essential component of developing a strong online presence. By simply sending a monthly e-newsletter, you can connect with clients and prospects 12 times a year, reminding them of your services, how you can help and what they need to know about industry changes or how to protect their business, family, home and other belongings.

But your e-newsletter needs to stand out from the 100 billion emails sent and received each day. The secret ingredient? Video.

A total of 73% of consumers are more likely to make a purchase after watching a video; 96% say online videos are helpful when making purchasing decisions; and 71% say watching online video content leaves them with a positive impression of the brand, service or company. Transform the tired e-newsletter into a video campaign and you’ll see a significant increase in your email open rates and click-thrus.

3) Make your website mobile-responsive. Once considered a luxury, a mobile-responsive website is now a necessity. More people access the Internet on their phones than on their computers, tablets or other devices. Not only that, but nine out of 10 mobile searches lead to action—and 70% of mobile searches result in action within one hour. It’s critical that your website is mobile-friendly.

Take a moment right now to see if your website is mobile-responsive. Mobile-responsive means your website’s look and feel changes based on the device on which the user is viewing it. For example, on a small phone screen, the layout will adjust to fit the width and height, making it easy to navigate. The layout will readjust if viewed horizontally instead of vertically, or on a device with a larger screen, such as a tablet.

If your website layout is the same regardless of the device, it’s time for a makeover. Work with an insurance agent website provider to craft a lead-generating, mobile-responsive site.

These three aspects of your online presence are all equally important. Every portal you offer online gives your business a virtual 24-hour showroom that can make your agency more accessible to consumers—and help you build prospects’ faith in your business before they even walk in the door.

Craig Faulkner is the founder & CEO of FMG Suite, which offers a complete inbound marketing solution for independent insurance agents.