Sales and Marketing

Many agencies have traditionally maintained a division between sales and service roles. But is that the most effective use of your staff’s time and skills? It might be time to rewrite the agency playbook.

Many people still rely on voicemail for communication purposes. But chances are, your salespeople aren’t maximizing the potential of this old-school tool. Here’s how to get their phone call strategy on the right track.

Communicating regularly, sharing the same values, having a strong personal connection—these are all key parts of a healthy professional relationship. But they pale in comparison to the basis of all relationships: trust.

In the decade since Hurricane Katrina, Eagan Insurance has prospered as New Orleans rebuilds. With locations in Metairie, LaPlace and Covington, Louisiana, the agency is currently scouting a fourth location in Baton Rouge.

More than ever, sales teams are struggling with unqualified leads, missed sales goals and lost opportunities. And increasingly, company and sales leaders are turning to coaching as a solution.

Agencies have always worked hard to connect with customers. But while local papers and Yellow Pages advertisements were once naturals for a paid presence, more customers are now engaging online—and on Facebook in particular.

Lawley celebrated its 60th anniversary with a rebrand. After adding a Connecticut office to its eight locations in New York and New Jersey, leaders of the third-generation family agency felt it was time to position the business more consistently—as a nich

It might be a rarity in the independent agency sales culture, but shifting from a solo to group mindset can really pay off. Here’s why two may be better than one.

Truly exceptional sellers—the mythical 20 in the 80/20 rule—go deeper, driven to experiment and, as a result, continuously extend their skills.

Blogs can take a number of forms, but a simple list is one of the most popular and readable blog formats. The listicle concept gives independent agents a number of ways to dish out information to their clients.