Sales and Marketing

Thanks to new strategies and innovative technology, it’s now possible to take a consultative approach and deliver the right message to the right prospect—right on time.

How can you actively promote yourself with zero or minimal dollars? Focus on opportunities that rely more on time and effort than money. Here are some “free” awareness drivers and marketing tactics that help you do so.

Sixty-one percent of executives are likely to respond to a voicemail at work, according to a recent study. Turning prospects into clients may be just a phone call away.

After taking over the agency when their father retired, this brother-and-sister producer team gives each customer personalized, down-home attention.

Marketing is digital in 2016. If your digital marketing isn’t adding to your revenue stream, you might be making one of these six common mistakes.

After completing a rebrand that evokes “action, vitality and passion” and implementing a fully digital office environment, Altasurance now aims for a national presence.

“We’ll have to think about it, but we’ll let you know.” Avoid the dreaded brush-off after a sales presentation with these simple strategies.

Does your agency’s brand resonate with prospects and clients? New research suggests it may not. Use these strategies to send the right message.

Differentiate yourself from competitors by asking customers questions that facilitate dialogue—and avoiding questions they’ve already answered.

Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.