Sales and Marketing

Here are the three different selling approaches—and why only one is effective.

Finding a niche market helps agents go from “one of many” to one of the few.

Sales velocity may be one of the most important indications of an agency’s ability to succeed and perpetuate over the long term.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

Technology is providing more ways to leverage producer capability and improve results. Here are four tools to help independent agents maximize their time in front of buyers.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Challenge yourself to become a better producer. Here’s part two of a list of 22 ways to make 2022 your most successful year yet.

The end of the year is the perfect time to set goals for the year ahead. Here’s part one of a list of 22 ways to make 2022 your most successful year yet.

Maximize the impact of your outreach with these tips to find the right people and lead them to action.

Get insight and motivation with these three key numbers.