Sales and Marketing

With so many people involved in the decision-making process, building rapport, understanding motivations and deciphering who is friend or foe can be challenging.

The most powerful way to position yourself better is by being likeable.

Selling to a team of buyers is nuanced and often requires the seller to facilitate a number of small decisions and agreements that advance the process and align buyers.

Here’s what you need to know to build a self-propelling customer experience model.

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.

Existing client growth is challenging. Here are three ways agencies can better serve their clients and grow revenues.

Success comes when you channel some serious self-awareness and figure out what habits and activities allow you to produce your best work.

Here’s why your customer service representatives and account managers should take the lead with cross-selling and up-selling initiatives.

From chatbots to social media, digital is a trend that has been building for decades. Here are seven digital capabilities strongly correlated with high revenue growth.

This strategy helps producers collaborate with prospects by providing them insights with the goal of helping them make better, more informed decisions.