Magazine

While many staff members are immersed in marketing every second of the day, that doesn’t make everyone equally qualified to identify the who, what, why, where and when of an effective marketing campaign.

Like any business or organization, independent agencies have unique organizational cultures that can foster desired behaviors and decisions by employees.

Whether it’s branding, prospecting, company culture, employee road shows or job titles, Ansay & Associates is dialed in on the word “innovation.”

David Hale used an economic lull to grow his agency to $28 million in premium in a community with a 25-mile radius and 100,000 people. Six of 10 employees are under age 30—four of whom have celebrated seven years with the agency.

As the general economy continues to improve, insureds are making more purchases in discretionary areas, including boats. But selling marine isn’t like selling auto. Where do you begin?

By: Volume 112, No. 6

Investing in producer development is key to agency growth. How can you do it right at the outset? Start with the right equation—and evaluate performance with numbers, not gut instincts.

You know you need a perpetuation plan, and you might even think you have one. But if it’s not mapped out on paper, chances are, you don’t. Here are three options to consider for your agency.

Unless your clients only accept cash and do not receive anyone’s personal information, they need cyber insurance. Do not fall prey to the thought that a traditional CGL policy will cover a cyber event.

Your company’s productivity and ability to retain committed employees depend largely upon the skill of its leadership. But for first-time managers, supervising others is a new responsibility—and a major challenge that may be overwhelming.