Perceptions. Customers rely on them when determining effectiveness as service providers, and prospective clients see them as clues to talent or lack thereof. Image matters. It’s a gray concept, but image undeniably plays a role in every business. What is
My first visit with you a year ago suggested my strong ties to the rural Midwest and what it has given me during my lifetime. As our year of leadership comes to a close, Jan and I look forward to resuming some of our favorite pastimes—and theater is one o
After a long night at my sister’s house, listening to my know it-all nephew go on and on about the superiority of graphic novels over comic books, I tried to defend the relics from my childhood. “What about the Incredible Hulk? Fantastic Four? Spiderma
By: Volume 105, No. 8
Your chairman’s in deep! How you ask? We’ve suffered the worst flooding in the history of our marketing area. All thanks to Mother Nature and the spring rains and ravaging rivers that give Iowa its name—land among the rivers. Those waters make significant
Believe it or not, fall and winter hunting seasons are fast approaching. And, invariably, when the seasons begin, hunters ask their insurance agents about liability coverage on owned and leased hunting land and landowners ask about liability insurance on
Find the right mix for CSRs for your book of business.
In July, the House Financial Services Subcommittee on Capital Markets marked-up three pieces of insurance legislation, including H.R. 5611, the NARAB (National Association of Registered Agents & Brokers) Reform Act (NARAB II). The other bills considered b
To enjoy business success, companies must prepare for both the challenges and opportunities within their market. Branding for businesses that rely heavily on person-to-person sales and outreach requires both traditional branding rigor (i.e. identifying co
I’ve watched principals of large, independent agencies methodically build cultures that drive customer and employee happiness, value and continued independence…