Magazine

Come On In… The Water’s Fine

After a few years of rejecting the idea, the timing was finally right for Amerisc to be acquired. Presented with synergies that included nationwide marketing, a range of new services and capital to mount its own acquisitions, the agency’s principals reach

The Case of the Necessary Expense

I didn’t know what I hated most at this particular moment: the temperature, soaring high enough to cause a torrent of sweat to race down my back and puddle in my undershorts; the flies, orbiting my head like vultures circling a Weight-Watchers-sponsored m

Flood Fighting and Life Lessons

Little did we know when we bought our dream house about a half mile from the Missouri River in Bismarck, N.D., that we would fight floods. Our house is located in a small subdivision on the outskirts of town. It was built in the mid-1970s before flood pla

Ready for Our Media Close-Up

Did you see Brendan Higgins, a Trusted Choice® agent from Thousand Islands Agency in Clayton, N.Y., help a New York-area family find the right coverage for a better price during a financial makeover on “Good Morning America”?

Build Content, Build Brand

Although your business card may identify you as a sales person or producer, your job is not so much to “sell” as it is to provide consistent, ongoing value to your customers. You already know that the reason any business exists is to fill needs and solve

June 2011

By: Volume 108, No. 6

The Power of First Impressions

Whether it’s fair or not, we are often judged on first impressions. This harsh reality is nowhere better seen than in today’s ultra-fast business world where customers size you up in a nano-second based on your personal image. Since first impressions ofte

Progress, Not Perfection

Heather is a manager at a publishing company, prides herself on her extremely high standards—even jokingly referring to herself as a “perfectionist”—but she has difficulty meeting deadlines. During brainstorming sessions with her staff, Heather yearns to

Doing What We Do Best

The tornado outbreak across the South in late April was the second deadliest in U.S. history, devastating seven states and killing more than 300 people. Unfortunately, it seems like scenes of major natural disasters are becoming all too common—and no part

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