Magazine

If producers and CSRs don’t know how to use a carrier’s website, independent agents are representing fewer companies than they think are—and offering fewer options to their clients as a result.

The promised payoffs from click-throughs, AdWord campaigns and Facebook certainly beat cold-calling—but that doesn’t mean agents should give up the old ways altogether.

A history of embracing new technology and communication trends prompted The Weimer Group to gladly inject social media into its marketing plan. Seeking ever-improving efficiency and service, owners Dean Wimmerm and David Beck do business the way consumers

Jim Schubert’s digital marketing strategy seems pitch-perfect. But the singer, musician and former English teacher is quick to say: “None of what we’re doing is really, really well-planned. We just experiment a lot and do more of what works.”

By: Volume 111, No. 4

With mid-term elections right around the corner, independent agents hope to bring their insurance and small business backgrounds to the Senate.

When was the last time you gave your sales pipelines a checkup? You might be surprised at what’s clogging up the process—and how easy it could be to repair.

Remember that signed application you never collected? It could cost you.

Long-term care insurance is an intuitive product for clients who want to protect assets and control their care in retirement. But independent agents often find that LTCi proves a very challenging sale.

Studies show that emotional intelligence (EQ) competencies often account for the difference between star performers and average performers, particularly in positions of leadership.