williamjones

3 Ways to Supercharge Your Marketing Funnel

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Navigating Workers Compensation in Today’s Workplace

COVID-19 brings additional workplace safety concerns across all industries. Successful agents will partner with reputable carriers with strong underwriting, risk control and claims expertise to help businesses improve workplace safety.

5 Tenets of Refreshing a Legacy Brand

If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.

Agency Profile: Pritchett-Moore

Lin Moore was introduced to Big “I” Best Practices and sought out the program’s guidance on strategic changes to “drive profitability, create a vision and convey that vision to our associates,” Moore says. “We wanted to move forward, and Best Practices kn

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