williamjones

5 Tenets of Refreshing a Legacy Brand

If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.

Agency Profile: Pritchett-Moore

Lin Moore was introduced to Big “I” Best Practices and sought out the program’s guidance on strategic changes to “drive profitability, create a vision and convey that vision to our associates,” Moore says. “We wanted to move forward, and Best Practices kn

Declaration of Independents: Spike Lipkin

Spike Lipkin started Newfront INsurance after feeling frustrated by the buying process. “I remember thinking, ‘here’s a product that is integral to our economy and it’s a totally broken customer experience,'” he explains.

Building Your Book of Advocates

Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.

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