Magazine

Comparing Rotten Apples and Oranges

You’ve seen the commercials: “Call now and save 15% or more on your car insurance.” Unfortunately, when someone is selling substandard coverage or service, the only marketing ploy is price. Consequently, advertising campaigns lead consumers to believe the

Bring in Branding Reinforcements

One of them is “on your side.” Another is “like a good neighbor.” And yet one more claims that “you are in good hands.” Mention these taglines to anyone and they can probably tell you what insurance company each represents. These slogans provide a distinc

Agents Hit the Hill for Health Care Reform

Last month, more than 1,000 professional health insurance advisors, agents, brokers, consultants and employee benefit specialists boarded planes, trains and automobiles to converge in Washington, D.C. for an unprecedented fly-in on health care reform…

What Have We Done for You Lately?

One of the best things about being chairman of the Big “I” is getting to know so many members from across the country. This experience has reinforced for me how truly “independent” we are. Being independent is one of the common characteristics we share, a

The Case of the Runner’s Rental

I never expect the unexpected. Just the other day I was walking along the park, minding my own business, when an athletic blonde jogged up and asked me about insurance…

July 2009

By: Volume 106, No. 7

Health Care Crisis

How will the debate on Capitol Hill ultimately affect independent agents and consumers?

Rental Car Riddles Solved

The Big “I” Virtual University’s “Top 10 Reasons to Purchase the CDW,” makes the case that, for most insureds in most states, it is advantageous to purchase the CDW because of charges not covered under their auto policies—along with the expense of deducti

Branding in the Fourth Dimension

I get about half of my business through the web, which is just fine by me. Nothing enables my agoraphobia quite like moneymaking opportunities plopping themselves down on my desktop via e-mail.A number of inquiries are notes about someone’s business, how

Agents Licensing Reform Legislation Introduced in Congress

The Big “I” has long advocated for targeted federal legislation to reform the state system of insurance regulation, including the area of agent licensing, and recently praised the reintroduction of the National Association of Registered Agents and Brokers

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