Magazine

Is Your Agency Making Empty Promises on Its Website?

Technology has done wonders to increase an insurance agency’s productivity and sales goals. But the statements an agency makes on its website and marketing materials can lead to serious, unintended consequences from an E&O perspective.

Marketing Life Insurance for Various Life Stages

As people enter different stages of their lives, independent agents should be poised to highlight how life insurance should play a role. Keep these various life events in mind when selling supplemental life insurance policies to your clients.

How to Keep Customers Engaged After the Sales Call

Too many salespeople say when they’re with a customer, they create excitement and interest, but the customer’s interest wanes soon afterward. Here are four ways to ensure the customer maintains lasting beliefs about your conversation.

Preventing Employee Theft at Your Agency

Of small businesses, 64% are victims of employee theft, according to a University of Cincinnati survey. Is your agency next? Here are three steps you can take to make sure you’re protecting your agency’s assets against internal crime.

Improve Local Listings for an SEO Boost

SEO has become anything but simple over the years. The good news for insurance agents, however, is that you can easily rank high in SEO without spending time optimizing and regularly adding content to your website.

Agency Profile: Good Citizens

Lessons learned—and a charitable commitment to the communities it serves—kindled a rags-to-riches comeback for GoodWorks Insurance, says Chad Yonker, the former minority investor who took over the agency as CEO in 2011.

Declaration of Independents: Jennifer Munro

Whether she’s teaching an InVEST® insurance course at Boulder High School, securing coverage for Taggart clients or volunteering for her children’s school, Jennifer Munro is an education powerhouse.

4 Builders Risk Coverage Trends Affecting Contractors

Thanks to the ongoing U.S. construction boom, the builders risk insurance market is currently a viable source of revenue for your agency. But in order to play, you first need to understand what you’re getting into.

CNA Remodels GL in Midsize Business Offering

With a recent enhancement to its general liability coverage, CNA has updated CNA Paramount®, a proprietary property, crime and GL package policy for midsize businesses.

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